https://marriagepact.design MP Design Sun, 23 Jul 2023 20:51:37 +0000 https://marriagepact.design en https://marriagepact.design/Front-page Sun, 23 Jul 2023 17:10:24 +0000 MP Design https://marriagepact.design/Front-page Marriage Pact Design Case Studies<img width="5760" height="3386" width_o="5760" height_o="3386" data-src="https://freight.cargo.site/t/original/i/6dc1880344615dfb6ba5fd30ebca4a8cb86be0263ca6ee3e80765b358ef0d672/Brand-Guidelines-CS-Header.jpg" data-mid="185867159" border="0" src="https://freight.cargo.site/w/1000/i/6dc1880344615dfb6ba5fd30ebca4a8cb86be0263ca6ee3e80765b358ef0d672/Brand-Guidelines-CS-Header.jpg" /> Brand Architecture /&nbsp; Marriage Pact’s visual brand architecture <img width="3840" height="2257" width_o="3840" height_o="2257" data-src="https://freight.cargo.site/t/original/i/36c4f8d9e127495debc30e959ab2a69eb80569672a9c7a0f98182fa94f5d9915/Sticker-Scans-CS-Header.jpg" data-mid="185860404" border="0" src="https://freight.cargo.site/w/1000/i/36c4f8d9e127495debc30e959ab2a69eb80569672a9c7a0f98182fa94f5d9915/Sticker-Scans-CS-Header.jpg" /> Sticker Scans / The development of a key visual brand asset <img width="3840" height="2257" width_o="3840" height_o="2257" data-src="https://freight.cargo.site/t/original/i/d8088e43f1c257b743af025de9c225e02269f0ea7490a97c740fc6d7ccc8042f/Straight-Grid-Header.png" data-mid="185860615" border="0" src="https://freight.cargo.site/w/1000/i/d8088e43f1c257b743af025de9c225e02269f0ea7490a97c740fc6d7ccc8042f/Straight-Grid-Header.png" /> Link Previews / Resolving a messaging challenge <img width="3840" height="2257" width_o="3840" height_o="2257" data-src="https://freight.cargo.site/t/original/i/84c8d9d78c09dfc97f1952efb13b5dfc84a35a6e36d979c91e3536b5c8402102/header.png" data-mid="185945448" border="0" src="https://freight.cargo.site/w/1000/i/84c8d9d78c09dfc97f1952efb13b5dfc84a35a6e36d979c91e3536b5c8402102/header.png" /> Campus Reports / Capturing unique campuses in data visualization https://marriagepact.design/Sticker-Scans Sun, 23 Jul 2023 17:10:25 +0000 MP Design https://marriagepact.design/Sticker-Scans Sticker Scans 2021 Designers:Marc Liu Gabi Restrepo <img width="3840" height="2257" width_o="3840" height_o="2257" data-src="https://freight.cargo.site/t/original/i/36c4f8d9e127495debc30e959ab2a69eb80569672a9c7a0f98182fa94f5d9915/Sticker-Scans-CS-Header.jpg" data-mid="185857064" border="0" src="https://freight.cargo.site/w/1000/i/36c4f8d9e127495debc30e959ab2a69eb80569672a9c7a0f98182fa94f5d9915/Sticker-Scans-CS-Header.jpg" /> &nbsp; The Marriage Pact sticker library was designed to match our brand typography, colors, and voice. We continuously expand it to convey emotions and feelings that words don’t quite express. They’re used alone or collaged on word and image. <img width="7680" height="4514" width_o="7680" height_o="4514" data-src="https://freight.cargo.site/t/original/i/52a33e0fa54679d949b8db7580d5922b6eed1957d81450eb678240b41ba1589f/Sticker-Scans-CS-Graphic-1.jpg" data-mid="185857054" border="0" src="https://freight.cargo.site/w/1000/i/52a33e0fa54679d949b8db7580d5922b6eed1957d81450eb678240b41ba1589f/Sticker-Scans-CS-Graphic-1.jpg" /> Relationship of our brand stickers with brand font, Sharp Grotesk&nbsp; <img width="7680" height="4514" width_o="7680" height_o="4514" data-src="https://freight.cargo.site/t/original/i/fc30e5b958ee707a997659b4b4cc19d2d7e186fa74d9a6224c6a9fef173c7b68/Sticker-Scans-CS-Graphic-2.jpg" data-mid="185857055" border="0" src="https://freight.cargo.site/w/1000/i/fc30e5b958ee707a997659b4b4cc19d2d7e186fa74d9a6224c6a9fef173c7b68/Sticker-Scans-CS-Graphic-2.jpg" /> In process, scanning stickers for visual library&nbsp; As the Marriage Pact brand evolved, we developed sticker scans to convey even more emotion and texture—removing the vectored stickers from the digital space and bringing them into the physical world. <img width="3840" height="2257" width_o="3840" height_o="2257" data-src="https://freight.cargo.site/t/original/i/58b5a7f1ba85af9f18c8bbbf0f30055679c0e624e0d545f1f5daada241812364/Sticker-Scans-CS-Graphic-3.jpg" data-mid="185857056" border="0" src="https://freight.cargo.site/w/1000/i/58b5a7f1ba85af9f18c8bbbf0f30055679c0e624e0d545f1f5daada241812364/Sticker-Scans-CS-Graphic-3.jpg" /> Samples of sticker scan patterns The scans are tangible and have real world movement and folds—moved five different ways, one sticker design can carry five different meanings. The noise and movement create a sense of intrigue, and our visual library can be expanded exponentially with different scans. <img width="4202" height="5387" width_o="4202" height_o="5387" data-src="https://freight.cargo.site/t/original/i/741f141526b76010d31be39e44a7e78cc182a5e02dfb1290d9266645957e610f/Sticker-Scans-CS-Graphic-6.jpg" data-mid="185857062" border="0" data-scale="65" src="https://freight.cargo.site/w/1000/i/741f141526b76010d31be39e44a7e78cc182a5e02dfb1290d9266645957e610f/Sticker-Scans-CS-Graphic-6.jpg" /> Using sticker scans in social posts <img width="3840" height="2258" width_o="3840" height_o="2258" data-src="https://freight.cargo.site/t/original/i/b2988a7c690b1b5d7f392fad59495647b8d3a2b59b35012b84db4182a69d7990/Sticker-Scans-CS-Graphic-7.jpg" data-mid="185857063" border="0" src="https://freight.cargo.site/w/1000/i/b2988a7c690b1b5d7f392fad59495647b8d3a2b59b35012b84db4182a69d7990/Sticker-Scans-CS-Graphic-7.jpg" />Sticker scans featured in the design of 2023 Campus Report <img width="7680" height="4514" width_o="7680" height_o="4514" data-src="https://freight.cargo.site/t/original/i/de74270ed42509ff2e0399bacaaa1b04f3a7f907f737673e79fac9ded9c69478/Sticker-Scans-CS-Graphic-5.jpg" data-mid="185857059" border="0" src="https://freight.cargo.site/w/1000/i/de74270ed42509ff2e0399bacaaa1b04f3a7f907f737673e79fac9ded9c69478/Sticker-Scans-CS-Graphic-5.jpg" /> Scanned stickers featured in a Marriage Pact blog graphic <img width="3352" height="4524" width_o="3352" height_o="4524" data-src="https://freight.cargo.site/t/original/i/5aa256f7155af4a4d561931b0887fad9f03e2bb7e3173f5f5b8f1a9fb4b3dbd7/Sticker-Scans-CS-Graphic-4.1.jpg" data-mid="185857057" border="0" src="https://freight.cargo.site/w/1000/i/5aa256f7155af4a4d561931b0887fad9f03e2bb7e3173f5f5b8f1a9fb4b3dbd7/Sticker-Scans-CS-Graphic-4.1.jpg" /> <img width="3352" height="4524" width_o="3352" height_o="4524" data-src="https://freight.cargo.site/t/original/i/11e7bbbce959500fe232f27b0f8ec3e11c1aaeb246e9d0b7c14c5ab67f5935c4/Sticker-Scans-CS-Graphic-4.2.jpg" data-mid="185857058" border="0" src="https://freight.cargo.site/w/1000/i/11e7bbbce959500fe232f27b0f8ec3e11c1aaeb246e9d0b7c14c5ab67f5935c4/Sticker-Scans-CS-Graphic-4.2.jpg" /> Scanned stickers featured in instagram stories&nbsp; https://marriagepact.design/Link-Previews Sun, 23 Jul 2023 18:04:50 +0000 MP Design https://marriagepact.design/Link-Previews Link Previews&nbsp; 2021 Designer:Mei-Lan Steimle &nbsp; The Marriage Pact match event is an annual college tradition where students take a 50-question survey based on their values and are paired with their optimal “backup plan” on campus. The week-long event relies entirely on grassroots spread via group chats. While this results in a feeling of authentic virality, it proves difficult to communicate consistent information about the event.&nbsp; Originally, we designed a flier to be sent alongside the event link, but we found that it was rarely&nbsp; used. The only design surface area we knew users would see for certain before tapping into the event link was the link preview itself. <img width="3840" height="2257" width_o="3840" height_o="2257" data-src="https://freight.cargo.site/t/original/i/d8088e43f1c257b743af025de9c225e02269f0ea7490a97c740fc6d7ccc8042f/Straight-Grid-Header.png" data-mid="185860882" border="0" src="https://freight.cargo.site/w/1000/i/d8088e43f1c257b743af025de9c225e02269f0ea7490a97c740fc6d7ccc8042f/Straight-Grid-Header.png" /> <img width="7680" height="4608" width_o="7680" height_o="4608" data-src="https://freight.cargo.site/t/original/i/0467f2bce1ec96f153da61c2a941f629a42271b48def272ff6beefbd9f10a3d8/Word-count-constraint_final.png" data-mid="185932772" border="0" src="https://freight.cargo.site/w/1000/i/0467f2bce1ec96f153da61c2a941f629a42271b48def272ff6beefbd9f10a3d8/Word-count-constraint_final.png" /> Word count constraint This format introduced new constraints on word count: the link preview’s surface area was only 19% of our original flier, and unlike an attached image, users couldn’t zoom in to read smaller text. <img width="3840" height="2257" width_o="3840" height_o="2257" data-src="https://freight.cargo.site/t/original/i/c106169222a7cb39d59b31c649f66cce7e13f48489189cbc72b5747b9d249def/optimizedlinkpreview.gif" data-mid="185932771" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c106169222a7cb39d59b31c649f66cce7e13f48489189cbc72b5747b9d249def/optimizedlinkpreview.gif" /> Link preview visual exploration sprint We did exhaustive explorations of both visual direction and content. After multiple rounds of debate and voting, we settled on a phrase that explained the user-specific value proposition as concisely as possible: ____ people at your school, 1 optimal backup plan. The design features flashing names in the background to concretize the potential match further. <img width="11256" height="4608" width_o="11256" height_o="4608" data-src="https://freight.cargo.site/t/original/i/9749f36add79b368d90f94cb364f6ae669ac3c62fe518df8c07f2b22b103f647/Color-picking_final.png" data-mid="185932769" border="0" src="https://freight.cargo.site/w/1000/i/9749f36add79b368d90f94cb364f6ae669ac3c62fe518df8c07f2b22b103f647/Color-picking_final.png" /> Color picking&nbsp; We hand-selected colors from our existing palette for different school color schemes, staying within our brand while honoring school-specific colors for a homegrown feel. <img width="8444" height="4608" width_o="8444" height_o="4608" data-src="https://freight.cargo.site/t/original/i/2c1803acbb06591f8c17b82964fd473a1276ae00115b9175eb2df457e4b44d84/compression_final.png" data-mid="185932770" border="0" src="https://freight.cargo.site/w/1000/i/2c1803acbb06591f8c17b82964fd473a1276ae00115b9175eb2df457e4b44d84/compression_final.png" /> Compression for gifs&nbsp; The scrolling names in the background demanded a high frame-rate and resolution to be readable. The resulting long load times forced us to get creative with gif compression, including cutting out parts of the image that didn’t change. https://marriagepact.design/Brand-Architecture-1 Sun, 23 Jul 2023 20:51:37 +0000 MP Design https://marriagepact.design/Brand-Architecture-1 Brand Architecture 2020 Designers: Oscar Dumlao Marc Liu&nbsp; <img width="5760" height="3386" width_o="5760" height_o="3386" data-src="https://freight.cargo.site/t/original/i/6dc1880344615dfb6ba5fd30ebca4a8cb86be0263ca6ee3e80765b358ef0d672/Brand-Guidelines-CS-Header.jpg" data-mid="185866811" border="0" src="https://freight.cargo.site/w/1000/i/6dc1880344615dfb6ba5fd30ebca4a8cb86be0263ca6ee3e80765b358ef0d672/Brand-Guidelines-CS-Header.jpg" /> &nbsp; For Marriage Pact’s inaugural brand, our goal was to craft something at the intersection of data, romance, and fate. We also sought out the bold, flat colors of pop art—we wanted our graphic design to be eye-catching any time and anywhere it appeared on campus. One central challenge was designing a single cohesive brand, yet one that could localize well at any college campus. We wanted each Marriage Pact to proudly represent that particular school’s experience, and make sense on its own, without needing any broader context. <img width="5760" height="3386" width_o="5760" height_o="3386" data-src="https://freight.cargo.site/t/original/i/1e514fcc993a5ffb1460116297bec82cd2a4f335f9656b0a8702a9189d324a8b/Brand-Guidelines-CS-Graphic-1.jpg" data-mid="185866805" border="0" src="https://freight.cargo.site/w/1000/i/1e514fcc993a5ffb1460116297bec82cd2a4f335f9656b0a8702a9189d324a8b/Brand-Guidelines-CS-Graphic-1.jpg" />Global logo vs. local school logo <img width="5760" height="1613" width_o="5760" height_o="1613" data-src="https://freight.cargo.site/t/original/i/973a855b75a1b04752cc92e75985177131efabc0dddd23afd5d11e54410f01a4/Brand-Guidelines-CS-Graphic-Logo-Block-exploration.jpg" data-mid="187263032" border="0" src="https://freight.cargo.site/w/1000/i/973a855b75a1b04752cc92e75985177131efabc0dddd23afd5d11e54410f01a4/Brand-Guidelines-CS-Graphic-Logo-Block-exploration.jpg" />Exploring logo compositions Our brand architecture decomposes into two levels: The global brand can represent the Marriage Pact independent of any particular college campus. The local brand can serve each particular school community, honoring that particular campus. <img width="3840" height="2257" width_o="3840" height_o="2257" data-src="https://freight.cargo.site/t/original/i/db10ea2df3f2d73be5a8a0af902692ae2449f8e386f3dc1ad72eb18572ff843a/Brand-Guidelines-CS-Graphic-2.jpg" data-mid="185866806" border="0" src="https://freight.cargo.site/w/1000/i/db10ea2df3f2d73be5a8a0af902692ae2449f8e386f3dc1ad72eb18572ff843a/Brand-Guidelines-CS-Graphic-2.jpg" /> Variation of school logos Our global logo is simple, distinctive, and flexible enough to provide the foundation for the rest of our visual language. It contains our company name, “Marriage Pact”, in two black blocks proportional to each word. Local logos expand on the global logo by adding a third-story to contain the colloquial name of a university. These marks are created by following the same construction principles as the global logo. <img width="5760" height="1613" width_o="5760" height_o="1613" data-src="https://freight.cargo.site/t/original/i/e2a6ace00e60a9b72e4fc52073bf441eeb27524f47d98d1354feb727e369c668/Brand-Guidelines-CS-Graphic-Adding-to-the-palette.jpg" data-mid="187263420" border="0" src="https://freight.cargo.site/w/1000/i/e2a6ace00e60a9b72e4fc52073bf441eeb27524f47d98d1354feb727e369c668/Brand-Guidelines-CS-Graphic-Adding-to-the-palette.jpg" />Color palette exploration To give our identity the flexibility to represent any university that might launch a marriage pact tradition, we adopted seven colors. The dominance of the given color at each particular school both localizes the event and evokes a bold, young, and energetic feeling. <img width="5760" height="1613" width_o="5760" height_o="1613" data-src="https://freight.cargo.site/t/original/i/0cc4ee70f49be792d1124dedbfac79c3984c63f384120257e105e762604cc740/Brand-Guidelines-CS-Graphic-Name-pattern.jpg" data-mid="187263034" border="0" src="https://freight.cargo.site/w/1000/i/0cc4ee70f49be792d1124dedbfac79c3984c63f384120257e105e762604cc740/Brand-Guidelines-CS-Graphic-Name-pattern.jpg" />Brand pattern set to&nbsp;Berkeley Mono&nbsp; A second challenge for our brand architecture: communicating the spirit and credibility of the algorithm. Many algorithm-driven products let users feel the quality of the algorithm through repeated, long-term interaction. But the Marriage Pact provides users with just one match. It’s up to our visual brand to communicate to each user just how credible the algorithm is. <img width="5760" height="3386" width_o="5760" height_o="3386" data-src="https://freight.cargo.site/t/original/i/5f8e546fef19b95809a7385dc4117c59838035a85878be869e68ba0304208bb2/Brand-Guidelines-CS-Graphic-3.jpg" data-mid="185866807" border="0" src="https://freight.cargo.site/w/1000/i/5f8e546fef19b95809a7385dc4117c59838035a85878be869e68ba0304208bb2/Brand-Guidelines-CS-Graphic-3.jpg" /> Sample spreads of our brand guidelines Every aspect of the brand identity is considered with this in mind. For example, for each of our seven brand colors, we selected vivid hues from digital-only corners of the color gamut. In our font choices, we selected Berkeley Mono for accents, text-based textures, data graphics, and the like, as it synthesizes the best of ‘70s computer typefaces. HK Grotesk, our mono type, evokes the validity of the algorithm, and alludes to the computational way the Marriage Pact solves otherwise very human problems. <img width="2514" height="3394" width_o="2514" height_o="3394" data-src="https://freight.cargo.site/t/original/i/e622ca01745295a10be1d98bc4c50f04555a09c232ec6dab6b6ce4a36e1786a1/Brand-Guidelines-CS-Graphic-5.2.jpg" data-mid="185866810" border="0" src="https://freight.cargo.site/w/1000/i/e622ca01745295a10be1d98bc4c50f04555a09c232ec6dab6b6ce4a36e1786a1/Brand-Guidelines-CS-Graphic-5.2.jpg" /> <img width="2514" height="3394" width_o="2514" height_o="3394" data-src="https://freight.cargo.site/t/original/i/147d79d9e7d7bfe7b85b8c47a17b56a254049275193f90d04b752c98297664e2/Brand-Guidelines-CS-Graphic-5.1.jpg" data-mid="185866809" border="0" src="https://freight.cargo.site/w/1000/i/147d79d9e7d7bfe7b85b8c47a17b56a254049275193f90d04b752c98297664e2/Brand-Guidelines-CS-Graphic-5.1.jpg" /> Group text samples of our brand language&nbsp; https://marriagepact.design/Campus-Reports Sun, 23 Jul 2023 17:10:26 +0000 MP Design https://marriagepact.design/Campus-Reports Campus Reports 2023 Designer:&nbsp; Luke Taylor <img width="3840" height="2257" width_o="3840" height_o="2257" data-src="https://freight.cargo.site/t/original/i/84c8d9d78c09dfc97f1952efb13b5dfc84a35a6e36d979c91e3536b5c8402102/header.png" data-mid="185945034" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/84c8d9d78c09dfc97f1952efb13b5dfc84a35a6e36d979c91e3536b5c8402102/header.png" /> At every school with a Marriage Pact match event, we release an annual Campus Report at the end of spring semester. The campus reports share aggregate analyses of the campus at-large, painting a picture of the school community no one else ever could. The&nbsp; reports advance this critical piece of brand identity—Marriage Pact is a non-establishment authority, an in-the-know upperclassman to look up to. Further, the campus report is our primary recruiting tool for students to join our team. We never ask favors of the campus communities without demonstrating our value first—we deliver a full, unique report to each campus before introducing a hiring call to action. <img width="3691" height="990" width_o="3691" height_o="990" data-src="https://freight.cargo.site/t/original/i/1ebbd7ce1c2a07a98a6fdc445337be4e411b9893a28876ddaf6ff94eee19ae25/cover-evolution.png" data-mid="185945033" border="0" src="https://freight.cargo.site/w/1000/i/1ebbd7ce1c2a07a98a6fdc445337be4e411b9893a28876ddaf6ff94eee19ae25/cover-evolution.png" />Evolution of the campus report visual style <img width="3901" height="1235" width_o="3901" height_o="1235" data-src="https://freight.cargo.site/t/original/i/75f0fad8bde6ac2c6dca582af87937c6429cbe152f53e09eeeb255873d13ccb2/heatmap-evolution.png" data-mid="185945036" border="0" src="https://freight.cargo.site/w/1000/i/75f0fad8bde6ac2c6dca582af87937c6429cbe152f53e09eeeb255873d13ccb2/heatmap-evolution.png" />Evolution of our heatmap data visualization The goal of the reports’ design is to support comprehensive data visualization that’s digestible to the average reader and celebrate the unique facets of campus. Prior directions of the campus report were not extensible to work for dozens of (very different) campus communities, and relied on print-optimized design. For this past school year, we designed a system by which unique graphics are generated for every school, tailored to the peculiarities and findings on its majors, class years, religious and political beliefs, gender differences, and more. For the overall look and feel of the aesthetic direction, we were inspired by retro video games. <img width="1246" height="1600" width_o="1246" height_o="1600" data-src="https://freight.cargo.site/t/original/i/af421bf164b58b804eb8c6a08dd82bef80d34fb365168053a0ce381d1541fdca/Screen-Recording-2023-06-26-at-12.18.48PM.gif" data-mid="185945038" border="0" src="https://freight.cargo.site/w/1000/i/af421bf164b58b804eb8c6a08dd82bef80d34fb365168053a0ce381d1541fdca/Screen-Recording-2023-06-26-at-12.18.48PM.gif" /> Sample of an interactive graph <img width="2375" height="479" width_o="2375" height_o="479" data-src="https://freight.cargo.site/t/original/i/7e71eef32752cbb0e4aea25a8faba72dc40050e1897dc14d6df7aed6000df05a/Typography.png" data-mid="185945039" border="0" src="https://freight.cargo.site/w/1000/i/7e71eef32752cbb0e4aea25a8faba72dc40050e1897dc14d6df7aed6000df05a/Typography.png" />Typography Explorations&nbsp; <img width="3901" height="1474" width_o="3901" height_o="1474" data-src="https://freight.cargo.site/t/original/i/9c4b67d75aae63e0dfe43e41fd1a50928582a50981e404368a199239c76c91e5/orientation-evolution.png" data-mid="185945037" border="0" src="https://freight.cargo.site/w/1000/i/9c4b67d75aae63e0dfe43e41fd1a50928582a50981e404368a199239c76c91e5/orientation-evolution.png" />Evolution of data visualization on campus reports&nbsp;